In general, I think both teams managed this fine. Michigan didn't used to think MSU deserved notice. That drama like this (or even "caring" about MSU) was below them. And then came Pride Before the Fall and a decade of indirect begging that Michigan take MSU head-on. And now they have the rivalry they asked for.
It's a pill Michigan fans may continue to enjoy watching go down. But no matter that future, 2018 has been the most evenly maxed out year in the emotions of this series.