So, I’ve heard that as an American sporting event, the NCAA Tournament draws the second highest viewership (and betting) among “casual viewers” (meaning non-sports fans), behind only the Super Bowl.
There seem to be two major viewership draws to the Tournament: 1) A loaded Final Four – meaning matchups between the heavyweights: Kentucky, Kansas, Duke, UCLA, North Carolina… AND 2) Upsets.
Pertaining to the 2nd, there are two kinds of upsets: 1) The always rare first round wins by seeds #13/14/15/16:
There were none in 2025 and again none in 2026.
I personally do not believe the very recent lack of upsets by #13/14/15/16 seeds has that much to do with the impact of the TP/NIL. We’re still only a few seasons removed from a #1 Purdue and #2 Arizona going down in Round One. Yes, it’s probably more difficult now, and I might be contradicting myself later in this post, but #13/14/15/16 seeds were already so far removed from realistically being able to win, that the way upsets play out, most often by little regard for the favored team’s massive talent advantage, that by definition, these upsets should still be happening the way they did before. I just think the last two seasons have been a sort of statistical reset, and that soon enough we’ll see more wins by a #15 or #14. FWIW, #3 Virginia looked prone for the upsetting by their #14 opponent this season.
What I think the TP/NIL era chokes off is the second kind of upset we’re used to – the later round upsets often strung together by midrange seeds that allow for a memorable run to the Final Four (or even Elite Eight): #11 George Mason 2006, #11 Butler 2011, #11 VCU 2011, #9 Wichita State 2013, #11 Loyola-Chicago 2018. Their path included major upsets – think a #8 Wisconsin beating #1 Villanova in 2017.
To think this through we must pick a working cutoff between the TP/NIL Haves and Have-nots. I am going to go with a cutoff of sixteen Haves on any given year. This means seeds #1/2/3/4 now have an increased advantage over the rest of the field thanks to the TP/NIL. This would make it that much more difficult for a #8/9 over #1, #7/#10 over #2, or #11 over #6/3 to occur.
In other words, the talent gap between the #1/2/3/4 meaningfully increased over seeds #6/7/8/9/10/11. (I’m treating #5 & #12 like wildcards.) IMO, this increase has more effect than the #1/2/3/4 increasing their talent over their given first round opponents (#13/14/15/16), because their talent advantage over their First Round opponents was and still is too great for a greater increase to be as applicable on court.
However, statistics from the past two tournaments don’t fully support my claim:
-There were no big 1st Round upsets in 2025 and again none in 2026
-#9 Iowa and #11 Texas reached the Elite Eight (2026)
Other points to consider (from 2026 Tournament):
-No mid-majors reached the Sweet 16
-An uncommonly high number of schools in the Sweet 16 also reached last season’s Sweet 16 (can’t remember exact number, but it supports the idea of the Haves sustaining their advantage)
-Three teams were built entirely through the TP: St. John’s, Texas and Michigan
TL; DR: TP/NIL Era increases the advantage for seeds #1/2/3/4, but the effect this has on upsets will be greater against #6/7/8/9/10/11 seeds than #13/14/15/16 seeds.
edit: Texas reached S16