My eyes were really opened up to whatever's newest becoming THE face of any franchise recently.
Each grade level dressed up as characters from a book, and ours was Charlie and the Chocolate Factory. I was the Wonka bar and another teacher was dressed up like Gene Wilder as Willy Wonka, etc. Almost none of the kids got it, because that absurdity starring Johnny Depp is all they knew.
It doesn't matter how bad it is, the newest one becomes THE one. So when you throw out an umbrella term like STAR WARS, it IS the newest trilogy, like it or not. So the franchise as a whole is well down the totem pole from where it once sat after the first 3 movies. 3 movies viewed as lesser, eventually followed by 3 more viewed as lesser still......STAR WARS isn't a whole big thing now, in terms of quality. That's obviously offset now in terms of being 'out there' by almost infinite marketing, a spot in Disney World, and its relationship with LEGO (which is big).
Anywho, I never understood the big "are you Star WARS or Star TREK?" thing. Sure, they're both space movies/universes, but VERY different. It's like asking do you like PB&J sandwiches or blackened grouper....sure, they're both food, but VERY different.