As I've said before, as long as they're constructed as money-making enterprises, that will be their goal. Once upon a time, you'd get more eyeballs by being the most accurate.
That time has passed.
Now that it has passed, I agree, something drastic must be done.
I simply suggest that if a private company wants to produce the news, they'll do it not-for-profit. A block of time on their channel that is ad-free and ratings won't even be polled. No ads on their news website, either.
Ratings will be irrelevant, so yes, it may not only be a financial loss for that company, but could also be in vain.
But in my world, that's what it would take for a company to be allowed to have the news.
It should be an honor earned.