The Caddy ATS was their entry model, as the CT4 is now. The ATS drives nicely, I imagine the CT4 does as well, but they lack the millennial appeal of the BMW/Audi/etc.
They are all over the place, and lost, except for their SUVs, which oddly enough are not very competent or competitive but very successful. What they do in the EV space will be interesting but I really suspect it ends up an expensive bust.