I like most beverages that are balanced and clean, but as noted, Americans often think if some is good more is better.
Look at the "hp wars" among truck mfgrs. The zinfandel era is another example, not to mention chardonnay. One interesting thing about the Sweetwater brewery is that they have on tap their experimental offerings you can sample. Some of them are intentionally bizarre, some are actually interesting bordering on quite good. The other nice thing is that across the street is a Fox Bros kiosk thing with picnic tables.