This is asinine.
A good play call can fail. A horrible one can go for a TD.
Process > Result
Correct, but just because something is "surprising" on our level doesn't really mean good process. If Florida runs the wishbone on 3rd and 22, that's a surprise, but not a good call.
What makes a good call is something more subtle. Sometimes you run exactly what's expected, but you run it so effectively, it's good anyway. Sometimes you run something that works against an opponent's strengths, even if they know it'll happen. Sometimes you break tendencies, sometimes you build them.
Urban said a zone read there wasn't a surprise to him. Perhaps PSU had reached for it in some big moments before. These coaches watch all the film, from better angles, with a better eye, in a more rhythmic fashion. Their sense of tendencies is just more advanced than our own.
(For some reason, this reminds me of a few offenses I watched back in the day that liked to go against standard tendencies. They liked to pass on 1st and 10, a run-heavy down, and pass on 2nd and 10, a pass down. And like anything else, it seemed smart when it worked and irked folks when it didn't. More than one way to skin a cat)