Consumers do want the best value possible, and part of that equation is price. My step son would only buy "cage free eggs" even though they are about 3x the price. OK with me, but I buy regular eggs. A lot of folks buy "organic" which I think often is a scam, and I buy "inorganic" produce. I've had "grass fed" beef and it sucks. When my house was built, I'm sure a lot of trees were cut down to make the timber. I am guilty of buying generic ibuprofen and naproxen.
Our food chain is highly dependent on "industrial farming and ranching" and the Haber process.