The various brands often shift about their consumer focus. Mercedes hasn't (yet). BMW did because most of their drivers were not driving the car any differently than they would a Honda Accord (which is a nice car IMHO). So, BMW tuned out most of the sporty pretentions, Cadillac went the other direction, and their cars now were called "more BMW than a BMW", but without the cache.
I'm not a huge Hyundai fan particularly but I appreciate their offerings. You get a lot of stuff for the money.
I rented a car in LV in 2005 and got "upgraded" to a top of the line Kia, it was a piece of crap. I turned my nose up at them from that point on.
My wife had an older BMW 328i, the good one, and then a Genesis sporty coupe, G70 I think, it was pretty good, she liked it. When it came off lease, she drove my 2005 CTS which she didn't like, the back end would break lose into understeer if the roads were wet at all. So, I got her a 2014 CTS with AWD, that was a nice car, but she didn't like the size of it once we moved here. That CTS however had 35 profile tires that were always getting ruined by potholes.
I dislike lower profile tires, a lot, they offer little advantage if any, just look cool, and are subject to ruination.