I'm not sure there's anything the established blue bloods could do at this point to lose that status. The national media was not a factor when those other programs lost their near status. The helmet schools have fans from coast to coast, who would never have seen those teams when Army, Minnesota, etc were powerhouses. The recruiting sites, ESPN, FS1, do better, selling to those brands, for good or bad. The flip side, is that Harbaugh being mediocre is bigger news than coach X being mediocre, and at that point it starts to hurt recruiting.