How GM Is Aiming to Master the EV Universe—and Topple Tesla—by 2025 (motortrend.com)
I'll believe it when I see it. Tesla is run by a legitimate genius and visionary, and GM is run by.....some woman from Michigan that is just your run of the mill CEO who rose up the ranks at a boring auto company she's worked at forever. There is nothing exceptional about her.
Tesla still owns roughly 80% of the EV market as of 2021. That is bound to change with all cars going electric and every manufacturer entering the fray, they won't own 80% - there's no way- that will go way down - but they will still without a doubt be
the major player in EVs. Their product, tech, and innovation is still years ahead and just better than everyone else's. And it will remain better for the foreseeable future. They also have one thing that is literally invaluable that none of the others have -
BRAND. Tesla = EV's the way Apple = Smartphone. And Tesla is a
luxury brand. GM isn't.
GM has a brand/image problem. They spend $2.7 to $4.5 billion a year advertising over the last 6 years, changes every year- but that's the min and max ad spend. Tesla spends exactly....
zero dollars advertising. Tesla has the cult-like brand following, and they blow up on media and social media whenever they announce anything- and they do that all while spend exactly ZERO dollars doing so. GM can't do this- nor will they ever will have this ability or a cult like following. It's organic to Tesla/Musk - and it's worth more than any amount of money can buy.
GM is going to production with a $200,000+ electric Cadillac sedan. Literally no one is going to buy this. The only vehicle they make and actually sell high quantities of that is north of $100,000 is the Escalade.
I don't want to hear the prognostications from all the Tesla haters - they've been bashing Tesla and predicting it's doom from the start- and every time Tesla is on the brink - Musk just puts his nose to the grindstone throws all the chips to the center and comes out on top. Won't be any different here. Some people are just born different and better than everyone else. There are
very few of these people on earth and in life. Musk is one of these people.