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the smelly stuff is cabbage

I think it is mostly throwing a political bone their way.  It is a big money generator for OSU but the game doesn't do much for OU.  After beating OSU 90 times, the bloom is kind of off that rose.  Outside of football, the wrestling is a rivalry but very lopsided in favor of OSU.

I am not especially opposed to playing FoSu on a regular basis, but I don't want it to be our marquee game.  If it's our #2 game, then schedule 'em every year!

But as our marquee game, they wouldn't add value.  They would keep us from playing better opponents in the B1G, Pac, and ACC. 
Unless the "Alliance" is going to pull a scheduling embargo on the SEC.  Then, sure, schedule FoSu some as the marquee game.

FoSu to OU is not ATM to Texas.  Aggies and Horns is a genuine rivalry, albeit one dominated by the Horns.  But Bedlam is the most one-sided intra-state rivalry in FBS.

For other sports--fine.  Schedule them for old time's sake.

I don't know.  It's a little closer in the W/L column than Bedlam, but as you say it's still dominated by Texas.  Traditionally OU was always the main rival for most Texas fans, and for people my age and older, Arkansas was also a bigger rival than Texas A&M.  There were games between Texas and Arkansas that impacted, and even decided, national championships.  That was never true of UT-A&M.

Anyway, I'm in the minority of Texas fans but I've always valued the UT-A&M rivalry and I'll be glad to see it renewed.  Same is true of UT-Arkie.  Traditional regional rivalries are important to me, and I believe they're important to college football, whether "college football" agrees with me or not.

While the UT/A&M series is dominated by Texas the numbers are much more equal once you account for recent history.  Something to do with going from a citadel type military college to a co-ed university had something to do with that don't you think?  When has OU/oSu ever had a 50% split over a 20 or 30 year period in the W/L column?  

I think if you look at the recent series starting in the 70's we're nearly dead even with W/L.  oSu has never had the kind of success we have had in football, and their really pitiful record vs OU reflects that.  Remember, A&M won our MNC (one and only!) about 20 years before UT won their first.  We had a Heisman winner 20 years before UT had theirs, we were a founding member of the SWC along with UT.  A lot of history between our two schools went down, 13-0 to BEVO and such.  

I think they're is a rich history between the two schools and I'd like to think in the future our games will be really meaningful on a national scale, much like FSU/UF has been in the past or tOSU/UM.  When Tex/A&M play hardly ever are both teams ranked and actually directly competing with each other to win the conference, although there have been a few times where we knocked UT out of contention but we were not in contention ourselves.  

oSu is a decent program, and they've been unfortunate to share a small state with one of the few cfb superpowers and they're peaks have not really come during the few times OU has been down.  

The only game I really care about is the next one. The only season I care about is the current one. 

Yeah you ags always love to pick "starting dates" in the series that reflect better on your program.

I think 1995 is an excellent starting date,  What's the series record since then?

5 W, 12 L to answer the Q. Probably the worst 17 year period of Aggie football, aside from about 3 seasons. 

Although the last 10 years since that time have not been the greatest I think the record would have been heavily in our favor, by about 7-2. Alas, no way either of us would ever know. 

Wha was the record when you were in school ?  1985-1994 was a very good time to be an Aggie indeed.