I am not especially opposed to playing FoSu on a regular basis, but I don't want it to be our marquee game. If it's our #2 game, then schedule 'em every year!
But as our marquee game, they wouldn't add value. They would keep us from playing better opponents in the B1G, Pac, and ACC.
Unless the "Alliance" is going to pull a scheduling embargo on the SEC. Then, sure, schedule FoSu some as the marquee game.
FoSu to OU is not ATM to Texas. Aggies and Horns is a genuine rivalry, albeit one dominated by the Horns. But Bedlam is the most one-sided intra-state rivalry in FBS.
For other sports--fine. Schedule them for old time's sake.