I think they lost a big part of their "fan base" over the years, it's no longer "hip" to like CFB in LA. Recruiting should be fairly easy with NIL stuff, one would think. Oregon has become a pretty good program in less fertile territory. Utah is pretty decent. Is Utah a B12 team now?
I often note how the lines are so important in building a team, not glamorous, but really important, with depth, so your 2s can be substituted in a competitive game.