I view any and all "opinionators" as entertainers. They figure out what their audience wants to hear and feeds it to them. On occasion, some will throw out some non sequitur, but I think that is to get noticed.
I'll READ opinion pieces, some can be thought provoking, but I don't need or want someone to just parrot what I already think.
They are all divisive, so far as I know, and look to drive division, and ratings.