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94... Do you perceive the term "optics" as inherently negative? I.e. it's hard to have "good optics"?

I agree with you that optics are all about perception. But in my view it goes both ways. Biden stopping new leases on fracking on federal land has great "optics" amongst his supporters. Whether its effects in reality are substantial or not, it makes him look like he's doing something good for the environment.

I feel like 320 wasn't attacking the "optics" of the move--he was legitimately blaming that policy on a significant rise in oil and gas prices. Hence it had nothing to do with him on how that policy made Biden look, it had to do with the real effects.

In my observation, people citing "optics" are nearly always criticizing.  Biden's base doesn't view his move as something that is "good for optics," rather they view it as the right thing to do that will get results-- even if it's nothing more than window dressing.

Same thing for Trump when he was in office-- his base didn't discuss his actions in terms of optics because they believed the actions were effective.

People citing "optics" are almost invariably trying to cast some action from the opposition as lacking substance and being "a bad look." 

I just don't really see people saying, "Those optics were great!" because if they think something is great, they're not going to WANT to imply that there's little substance to it.  See what I mean?  Your experience may differ from mine, but this is what I see out there in the world.

Personally I think any discussion of "optics" are laughable because it's a tacit admission that there's no substance.

I bring up college football when someone raise that sort of "news".

"I dunno, do you think that Bama QB is going to be as great as advertised?"

Many care about what athlete says, rich folks, movie stars, it's no different I think.  If a corporate CEO says something of substance, I care about it, or might.

Politicians SAY a lot of things, I think often as not, what they say doesn't really mean that much.  It might, but often it doesn't.

I stopped watching the Academy Awards 2 years ago as they had become a political platform

Its a shame because they used to have a very entertaining show

People care about a lot of stupid things.  I don't view the British royals any differently than I do the Kardashians. 

Testify 94 Testify,nothing wrong with the commoners but their aristocracy can eat a bucket of F***

The want to cancel the macroswill too. They cater to hillbillies, walmart shoppers and Nascar fans.

You left out polygamists in Utah...just sayin'