When I was at COTA, I did burn a lot of Michelin. They changed tires after one day's use on those cars. They had a Michelin guy there who was quite interesting.
One exercise was on a wet skid pad where we tried to drift, that didn't burn much, but the short course did, a lot. It was fun to hammer the brake and then the accelerator to the floor and then lift off the brake and listen to the car shudder and skip.