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I can't believe I'm saying this, but bring ties back. 
Sudden death overtime genuinely isn't fair (despite there being a nearly 50/50 outcome).
The current overtime rules are video gamey.
Ties suck, yes.  But you earned that tie.  You weren't good enough to win.  They feel deserved.

Yes.  There was something satisfying and illuminating about the discomfort of a tie.  Sort of a nobody deserved to win moment.  My favorite was when Pat Tie Dye managed to salvage a tie vs Tennessee coming back from down 26-7.  Tenn fg missed a GW fg, and a player was filmed chucking a water cup at the kicker on the sideline after the miss, while Dye's team was celebrating.  That was Pat Dye, no balls.  Need to find video of that.  Think it was 1990 or 1991.
Conversely that final tie, 3-3, Ill at UW, the game deserved it.

Eh. I get the whole "satisfying" thing about a tie, but I love college OT. 

Especially when it goes multiple OT. It's like a roller coaster ride emotionally. First OT, you get the ball, score a TD. Then you get the opposing team stuck in fourth and long and you think you've sealed the win, but they convert [they always convert 4th and long against Purdue lol] and score a TD. They get the ball, and score only a FG, so you think you're solid. But you get stymied, and only get a FG as well. Then it goes into forced 2pt conversions, where your chances live and die not only on getting the TD, but getting the 2pt... It's exciting. If two teams play to a draw in regulation, might as well make it an exciting roll-the-dice crapshoot from there!

I hate NFL overtime. It's better now that it's not explicitly sudden death (since a FG on the first possession won't end it), but it still seems so dependent on the coin flip. I'd rather see the NFL adopt college OT.

Regarding commercials...

After a TD, if you break for commercial, you CANNOT then break for commercial after the ensuing kickoff too. 

That's one of my biggest pet peeves. I don't know if I've noticed it all that recently though... Are they still doing that?

goes to the half yard line

What if they commit the penalty inside of the half yard line?

And if they commit the penalty on the five inch line?

3rd and centimeters?

if I have time

two minute commercial breaks

I remain unconvinced about how awesome ties are and how evil OT is, but I do like the idea of moving the starting line back 10-15 yards. Might also require teams to go for two right off the bat.

I know this was brought up as a player safety idea, but I actually like the idea of eliminating kickoffs and instead having basically the equivalent of a 4th and 15 on their 35 yard line, they can punt it or try to concert it for an "onsides" attempt.