Deep-fried grilled cheese wins top new food award at Iowa State FairThe team behind the Iowa State Fair’s best new food begins work before most fairgoers are awake, preparing mac and cheese and other components by 6 a.m. each day.
The deep-fried bacon brisket mac-n-cheese grilled cheese, a gooey, crispy, dense bomb of flavor from What’s Your Cheez, won the Best New Food award at the state fair on Wednesday.
Joni Bell, the owner of What’s Your Cheez and the creator of the new dish, declined to take the credit for winning the award.
“It's not all about me," she said. "It's all our team here that makes this thing happen. There's a lot of work that goes into this."
Tony Guerrero, who runs The Rib Shack, a stand nearby that Bell also owns, begins by cooking up the mac and cheese at 6 a.m. The stand will go through as many as 160 pans in a day, Bell said. Then, the fresh baked bread from Urbandale’s Big Sky Bakery is brought in.
The sandwich is served with a raspberry chipotle sauce, which Bell said elevates the flavor.
The stand’s employees build sandwiches right away, and they go in the fryer at 9:30 a.m.. The vendor sold 14,000 sandwiches at $12 each as of Wednesday.

More than 8,000 people voted from three options to crown the winner, and 47% of votes were for the deep fried sandwich.
The other options were the “Iowa Twinkie” from Watcha Smokin’ BBQ & Brew — a bacon-wrapped stuffed jalapeno pepper — and the “Grinder Ball” — a blend of bacon balls and mozzarella cheese, wrapped in bacon.
This isn’t Bell’s first time taking the top prize at the Iowa State Fair. She won the same honor last year for “The Finisher,” a loaded baked potato sold at the Rib Shack. And she’s won the award two other times over her 12 years of cooking greasy favorites at the fair.
The Rib Shack has been selling a bacon brisket mac-n-cheese dish for years. The innovation this year was putting it on bread and tossing it in a deep fryer. The inspiration for that, Bell said, was “spaghetti sandwiches” she ate as a child.
“We had to eat that, because we were poor,” she said. “So we had spaghetti sandwiches on the farm.”