The season really is soap opera viewing. Day after day after day. Standings, box scores, I don't do fantasy. When you're into it and your team is 'in it' it is quite emotionally taxing in Aug/Sept. It's quite delightful. Outside of times when I'm off the grid fishing in Canada, I don't remember too many times going to bed without knowing the outcome of a Brewers game.
several flips ago, I meant to comment related to TV ratings. I consume portions of baseball games (well over 100) during the season, either radio, or TV, but I probably catch fewer than 4 national broadcasts (Fox, ESPN) in the regular season. I am very typical of the actual consumer of baseball. We're not watching 'marquee' game of the week. Why would I, when I can watch any *game, any night of the week. The local 9 regularly wins the ratings night in many local markets. I don't need or even want to watch a game on Saturday afternoon b/t April-Sept. This isn't 1975.
*excepting the draconian TV blackouts based on location.