UGA fans like to travel, perhaps in part because their team has not traveled much in the past. After a 1965 game in Ann Arbor, they did not venture out of the southeast for 50 years or so except for a few bowl games. So, it's still a bit novel to see them playing in places like AZ and CA and IN. And their fan base is pretty large and expectant. The state's population has grown significantly, it's now larger than Michigan, and while many of the new folks are fans of B1G teams and others prefer soccer, some do adopt the "home team" (Georgia Tech not having been an "option", so to speak.)
So, their away tickets get pricey as well, and home tickets do so for marquis opponents. I was looking at a couple of tickets at Vandy and the cheapest are nearly $100. The wife likes Nashville so I mentioned we might go visit in September, ha. It's unusual to have a conference game on Day One, but they do.