we've discussed this many times
it's about content, not the delivery method
if the PAC doesn't have the content, they won't make the same amount of money. That's what's happening today. That's why the PAC lags behind the other conferences.
If that gap gets wide enough, the big boys such as USC and UCLA will find a way to maximize their content. This will mean not watering it down with Washington St, Oregon St., Colorado, Utah, and the Arizona programs