I fear the NIL thing will grow not shrink to sanity. If I'm a true billionaire, I'd invest millions in NIL for my team without much of a thought. Maybe I have five car dealerships anyway and hotels and restaurants in the area, maybe not.
Maybe a few of them get burned a bit and settle back some, to be replaced by more willing to throw money away.
I ponder myself how I used to fret of one dollar at times, and now it means nothing to me. Some of that is inflation, but most is my situation. My wife still makes fun of how often I buy stuff on sale at kroger. It's stuff we need anyway.