Iowa has multiple magazines in print form. I subscribe to one of them, "Our Iowa." It features beautiful color photographs, quirky articles about Iowa. They recruit an Amish person to give a local Amish report (with photos - no faces).
A few years ago they gave away a car each year. They gave obscure hints. They hid the key to the car somewhere in a public area in Iowa; each month it wasn't found they would eliminate a few counties; if you found the key, you had a new car!
My parents in Arizona would try to find the "eyes" in the magazine each issue. If you found them you could get something, probably from an advertiser, for doing so. I subscribe, and keep it in my law office reception area, but I am still working. I do not have time to look for "eyes" in a magazine. It keeps retired people alert.
This magazine came out in the past 10-15 years. When it came out, they placed it in barbershops around the state, and that is how I found it.
Do you have state-wide slick color magazines devoted to topics in your state? Do you subscribe?