A rule that really hurt Ohio State against Michigan and I think in other game this year is the fair catch on a kickoff. Traditionally, you can't do a fair catch if the ball bounces, but kickoffs are a little different. If you fair catch and the ball bounces, you may then catch it, but are not allowed to advance it. In addition to that, you have waived the right to advance the ball to the 25, and it instead gets put where you pick it up, which was the 5-yard line in this case.
So fine, we can say the fair catch to move the ball to the 25 is a dumb rule to begin with, but if we must accept that as a rule, then we have to fix this fair catch with a bounce rule. Either allow that also to be advanced to the 25, or nullify the fair catch at that point once it bounces and allow a return.