Did y'all know that Charmin and Quilted Northern went into a court battle over which was the "softest?" At the time, my cousin was a VP at the parent company of Quilted Northern (which I believe was Georgia Pacific), and Quilted Northern was among the brands he managed. He had to go into court and talk about their scientific tests they'd run, in order to make the claim they were the softest. It was all pretty interesting stuff. I forget who won that case, I'm sure the intergoogles could tell me.