The fact that Badge is arguing so vehemently that Miami isn't helmet sort of solidifies in my mind why they are. Even though they have been pretty average for over a decade they still stir emotions. People revel in the fact that they are down.
When Iowa is down no one really takes great pleasure in it. No one views it as some sort of come uppance.
I still think when people hear "Miami" they think of dancing, bragging, swagger, and winning.