Well, a $30 K EV might be fine for the customer, but what sort of profit would Ford be able to make off that? In Europe, where gasoline is $7-8 per gallon, and electricity is not that much higher, it starts to make sense, I suspect, I don't know what their typical away from home charging costs are. I keep going over the math with gas around here at $3 per and it's not good at all. I'd love to hear from the folks who live in this building about their experience with the two downstairs chargers.