GM Wants to Change the Narrative Around Cadillac
The group has just revealed this concept car on Instagram.
It's an an imposing luxury electric sedan that the company aims to bring to market by 2024. The design draws on the Cadillac mythos. It has futuristic lines which, especially in the rear area, offers a very innovative look, using two pairs of boomerang LEDs that act as optical groups and at the same time as real styling cues on the side. The rear part is very plunging but, given the length of the vehicle, one could almost see a cross between the 4-seater coupe and the hunting station wagon.
Celestiq's designers have traveled back in time to study pre-war V-16s and the 1957 Eldorado Brougham to draw inspiration. Fewer than 400 Eldorado Broughams were built, for a starting price of $13,074 each. At the time, a Rolls-Royce Silver Wrath was sold for $9,000. Adjusted for inflation, those figures would be roughly 10 times as much today.
https://www.msn.com/en-us/money/companies/cadillac-reaches-back-to-glory-days-to-inspire-new-hand-built-luxury-model/ar-AAZTVPw?ocid=entnewsntp&pc=U531&cvid=71c7882fa3de4b588fddb142ae13d1da300,000 a Unit?The roof also uses smart glass technology , which creates four distinct areas that can be masked by the respective passengers to control the amount of light coming through.
GM still hasn't released technical information on the Cadillac Celestiq. We know that this sedan will be electric but we still don't know how many miles it will be able to travel with a charge, for example.
Production, which will be based on GM's Ultium modular platform for EVs, is expected to begin in late 2023.
The Celestiq will be a very niche and exclusive product, GM says, with each unit hand-crafted and customized for each buyer at dedicated facilities in Warren, Mich. Its base price could be around $300,000 or more. The auto maker intends to build fewer than 500 Celestiqs annually as a way to showcase its technology, boost rarity value and generate buzz for Cadillac.
Earlier this month, GM said it was investing more than $81 million into the GM Technical Center in Warren for the Celestiq. The car will be equipped with the new generation of Ultra Cruise, the company's driver assistance system.
Cadillac aims for an all-electric portfolio by 2030.