Some of these smaller bowls could stand out with some kitschy sponsorship. If you're not going to take advantage of the given geography - Cactus Bowl, Sun Bowl, Citrus Bowl - what do you have to lose going low brow and having Hooters sponsor your Bowl? In fact, I think Hooters tried but were turned down by the NCAA, but they'd be a perfect fit for one of those pre-Christmas Florida-based bowls. First Hooters opened in Sarasota. The New Mexico Bowl could be sponsored Alienware. Today's Birmingham Bowl could be better sponsored by Waffle House. The Military Bowl could be sponsored by Old Bay. Anyway, my point is that Hooters (or Twin Peaks or Tilted Kilt) should get a bowl.