Ok, sure, but look at their records side by side, look at why McIntosh was having that conversation with Chryst:
| Year | W | L | Year | W | L |
| 2015 | 10 | 3 | 2023 | 7 | 6 |
| 2016 | 11 | 3 | 2024 | 5 | 7 |
| 20171 | 13 | 1 | 2025 | 3 | 6 |
| 2018 | 8 | 5 | | | |
| 20192 | 10 | 4 | | | |
| 20203 | 4 | 3 | | | |
| 2021 | 9 | 4 | | | |
| 20204 | 2 | 3 | | | |
| Totals | 67 | 26 | | 9 | 15 |
1 Won Orange Bowl; lost conference title game to Ohio State by 6 points.
2 Went to Rose Bowl, lost by 1 (Oregon); lost to Ohio State in conference title game by 13; embarrassing 1-pt upset loss to a bad Illinois
3 Covid
4 Lost at home to a good, but not great Washington State team. Massacred (38-0 and 66-7) two body bag opponents. Not competitive against Ohio State in Columbus (ended year AP 4 after losing in the CFP semifinal to eventual champion, UGA, by one point; i.e., OSU was really, really good). Lost badly to Illinois (who ended the season 8-5, i.e., that was a good team, but the Badgers were embarrassed--again--in that loss). Team is 2-3, and didn't look good against Illinois or Ohio State.
So McIntosh calls Chryst into his office and wonders what's going to change to fix the problem with the coach who is career .720, has one of the best seasons (2017) any Wisconsin team has had, has never missed a bowl game, and whose worst non-Covid season was 8-5 (five years before the firing). Bad answer, fired.
So in comes Fickell, who is the coaching carousel's gem hire, McIntosh promises Wisconsin isn't content to win the B1G West, it wants
championships. Fickell eeks out a bowl game his first season (7-6), where they lose to LSU in the ReliaQuest Bowl. Again losing to Washington State, then Iowa, then Ohio State, then Indiana (pre-Cignetti; 2023 Indian went
3-9), then Northwestern.
Ok, but year two will be better...Nope. Wisconsin misses a bowl game for the first time since 2001. Uncompetitive against Alabama (in Madison), uncompetitive at USC (7-6), uncompetitive against Penn State, embarrassed at rival Iowa,
almost pulls an upset against Oregon in Madison, uncompetitive at Nebraska (7-6), and embarrassed in Madison by rival Minnesota.
Ah, but year three is the charm, right? Suspect win over terrible Miami (OH), Alabama embarrasses them,
MARYLAND embarrasses them in Madison (to date MD's only conference win; Wisconsin was down 27-3 until a garbage time TD), showed some fight in a loss to Michigan (game was never in doubt), massacred at home by Iowa (first home shutout since 1980), massacred again at home by Ohio State (first back-to-back shutouts since 1977, first at home since the 60s), defense looks competent in convincing loss at Oregon (bonus points: the weather played well on Wisconsin's behalf), and somehow achieved their first conference win in over a year beating Washington at home despite their
punter having the most passing yards--also the first win over a ranked team (AP 24, CP NR) in the Fickell era (Chryst had two of those in his last full season, and three the non-Covid season before that).
So maybe Fickell handled the interview better. Generally Fickell is pretty good in a press conference. His teams suck. Each worse than the last. Yes, they had a tough schedule this season, but anyone watching this team sees that it's not just that they are playing good teams; this team's offense is the worst I've ever seen in Madison, and not by a little. The team is bad, not just the victims of a tough schedule.
And that's my point: McIntosh fired Chryst--perhaps deservedly--during a slide in which Chryst apparently didn't react well to being questioned. Chryst, who is the second-winningest coach in the program's last century. Fickell has, to date, been downright bad, and getting worse. He was brought to Madison to make changes--and make them he did. Turning a proud program into the laughing stock of the B1G. Intending no offense to Purdue, Wisconsin ain't Purdue.
Make it make sense!
There is a beat down, potentially of epic proportions (Cignetti doesn't seem to mind running up the score), coming this Saturday. Then a convincing loss to Illinois. Then a prayer in Minneapolis. Best case, Wisconsin goes 4-8--a meek 4-8.
That, my friends, is a double standard in the way McIntosh treated his football coaches.