A Fickell apologist would say that it wasn't his fault the quarterback had a ball batted and picked on the second drive. And it wasn't his fault the quarterback made such a poor choice on the very next drive, setting up Iowa for a 17-0 lead at the beginning of the 2nd quarter. Wisconsin was never going to score that many against Iowa. It was over then--after three offensive "drives" and two back-breaking turnovers. Then Wisconsin managed a 3-and-out on offense, and with a semblance of a chance to spark something after an interception, two plays later, the quarterback throws a backward pass over his receivers head, resulting in a field goal. 20-0. If the game wasn't already over, it was then.
But at least they were wearing the appropriate jerseys for that performance.