Last season Wisconsin was in the bottom third of the conference.
In 2017, Wisconsin lost the Championship game to Ohio State by 6, then won the Orange bowl, on its way to one of its best seasons ever. Prior to 2017, Wisconsin played in four of six Big Ten Championship games (one was a little suspect because of sanctions against other schools, Wisconsin won that game 70-31), and played in the Rose Bowl the year before the Championship game existed. Since 2017:
8-5 (2nd West), 10-4 (1st West), 4-3 (Covid), 9-4 (2nd West), 9-4 (2nd West, 3-way tie with MN and PU), 7-6 (Chryst fired mid-season, 5th West, Leonhard pulled off quite a turnaround to get them to bowl eligibility). Then Fickell: 7-6 (3rd West, embarrassed at home by Northwestern), 5-7 (ahead of only Northwestern, Maryland, and Purdue; probably better than Rutgers, but with a worse record). Money is not an excuse for Fickell to be worse than nine of the teams that finished ahead of Wisconsin last season.
Badge, that's interesting info about Indiana and Illinois, but I'm curious to see how that actually plays out in jimmys and joes. Sure, it helps, but this isn't the kind of divide that we see between the Badgers and Ohio State or Oregon.
I still think Fickell was the right hire at the time, but I'm concerned that he isn't the coach we need. That's nothing new--we had this conversation a lot last season. His seat (and McIntosh's) is getting pretty warm in my view, and this schedule may be the thing to save him, because no one really expects the Badgers to do very well against it.