A local BBQ-man offered a Super Bowl sale where you pre-ordered and picked up at a given location. His food is good, but with a truck, you usually have to know where he'll be and sort of block out time to get there, and he still sells out.
What he did not account for was that there is almost no on-demand food on Super Bowl Sunday that isn't completely overwhelmed (pizza and wings stretched to the breaking point), and the convenience of "Place order for lots of meats 5 days out, go cleanly pick it up" is a huge, huge bonus. Anyway, he got swamped with orders and I think made a killing.