Big 12 Built Campaign A Success

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Big 12 Built Campaign A Success

May 30, 2019

– Big 12 Built Campaign Twitter Wrap-Up

The Big 12 Conference’s “Big 12 Built” 10-week campaign concluded last week. The social media initiative displayed the transferable skills that student-athletes acquire throughout their experience at a Big 12 institution. The campaign was featured on the Conference’s Twitter account, @Big12Conference, over a period of two months (March 21-May 23).

Each Conference institution across 10 sports was highlighted and over 260,000 impressions were made through Twitter. The campaign recognized a transferable skill each week, as identified by the 24 student-athletes that serve on the Big 12’s Student-Athlete Advisory Committee (SAAC). The skills range from Leadership to Self-Motivation and Time Management.

The Twitter graphic featured a Conference SAAC member competing in their sport, along with a brief description of how the skills developed as a student-athlete are marketable to future employers and can lead to success in a professional career after sport.

The campaign was shared by the official athletics department Twitter handle, featured student-athletes, the respective student-athlete’s sport twitter account, the head coach of the student-athlete, athletics director and the program’s SAAC account.

Below are a list of the skills and student-athletes recognized during the 10-week campaign:

  • March 21 – “Growth Mindset” Amy Okonkwo, TCU, Women’s Basketball
  • March 28 – “Results Driven” Michael Jacobson, Iowa State, Men’s Basketball
  • April 4 – “Accountability” Jaci Jones, Oklahoma State, Soccer
  • April 11 – “Resilience” Ari Fonseca, Kansas, Women’s Golf
  • April 18 – “Leadership” Bjorn Thomson, Texas Tech, Men’s Tennis
  • April 25 – “Self-Motivation” Andrew Beck, Texas, Football
  • May 2 – “Teamwork” Erin Slinde, West Virginia, Volleyball
  • May 9 – “Time Management” Heath Warren, Oklahoma, Men’s Track & Field
  • May 16 – “Communication” Madi O’Neal, Baylor, Softball
  • May 23 – “Perform Under Pressure” Brogan Heinen, Kansas State, Baseball

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