We have two P5 conferences with the word "Big" in their title. To some, that might smack of hubris. Maybe not. But, it's the number after that that can be tough to explain to a Frenchman, or woman.
"So, the Big Ten must contain ten teams, right?"
"No, sorry, they have 14."
"Well, surely the Big 12 has 12 teams?"
"No, they have ten. Folks around those parts have problems with numbers."