Because OU is the only 9-0 team in all the land yet sits at #8 in the CFP rankings, I was thinking this morning about the perception (and to some extent, the reality) of the Big 12 as a weak football conference. The perception must be a big part of the reason that OU and UT are leaving to join the SEC.
So, of course, like any right-thinking person, I find that it's all Texas' fault!

In terms of on-the-field performance, if Texas of 2010-2020 had been like Texas of 1996-2009, I don't think that OU and UT would be leaving. The Big 12 would be stronger, and the perception would be even "more" stronger.
Texas is a blueblood that gets a lot of attention--a national audience--because of its history. (As does OU, of course, although somewhat less of a national audience, I think.) If Texas' performance were living up to its reputation, we'd not only be seeing OU and UT having great RRS battles, more often than not, we'd be seeing rematches in the CCG. That would be making the Big 12 more prominent, we'd have bigger TV contracts, we wouldn't be in the position of getting stuck with so many 11:00 start times for televised games, etc.
So, to the Irate 8 I say, BLAME IT ON THE HORNS!
P.S. To my original point, I understand that if OU had been blowing out teams like Tulane, Nebraska (

), West Virginia, and Kansas, the perception of the Big 12 as a weak conference wouldn't so much. But OU hasn't been, so it does.