I'm married into a large Aggie family. They're generally good people.
I can't speak for most of them, but my i s c & aggie wife still has no idea why her team is playing Ole Miss and Miss State and South Carolina and Auburn and Kentucky instead of Texas and Texas Tech and Baylor and TCU. She regularly mixes with people from those schools, and she doesn't know a single person that graduated from any of her new SEC foes. No shared eperience, no familiarity, no historical context, no real interest in those schools. She loves her Aggies, and will watch them play regardless, but she'd definitely MUCH rather be playing her old SWC/B12 foes.