I imagine all the TRUE dealings are occurring right now.
The first wave was just the student-led initiatives, their attempts to launch clothing or other kinds of promotions, on their own.
But now the corporations will be getting involved. And those negotiations will take time and be a lot more thorough.
And of course, as far as recruiting HS kids goes, none of that can be announced until the kid is actually enrolled and on-campus. Many (most?) of the states have some provision along those lines, to avoid recruiting bidding wars, even though those will happen regardless. We just won't hear about them until the Fall.
