I know a lot of guys (and gals) who will tout the strength of the SEC....because it makes their team look good, they think.
Most SEC teams proclaim greatness by association. A few don't need to do this.
Since joining the SEC, Texas A&M has been the worst. They are sycophantic to a pathetic degree, and it's downright embarrassing. If it wasn't for the maroon on an Aggie t-shirt, you wouldn't know what school the shirt was actually repping, because all the SEC logos get in the way.
Texas A&M has always esteemed itself on a relative scale. Being able to hang around with Alabama and LSU makes Aggies feel successful. And true for other less competitive SEC schools as well. They are successful by association. Hence all the SEC SEC SEC garbage.
But to counter - the reason for some of today's rah-rah Big 12 crap is because the Big 12 as a conference is down in a foxhole right now. It's hunkered down and trying to protect its irrelevant relevance. It's kind of the opposite of the SEC.
And currently, even Texas needs the Big 12 horn to be tooted, because Texas can't show you anything on the field. Texas is hunkered down with the rest of the goobers.
But as a rule - not OU. Sooner fans would join the SEC or B1G or likely even PAC tomorrow. There has to be an oSu bind that precludes this. There's simply no other reason OU is sticking around this backdrop conference which merely exists for Texas to have the LHN.
The only reason any Sooner fan could lightly pull for Texas to win anything is because Texas flat out sucks, and is a non-threatening entity. And there is NO reason for any Longhorns to pull for Sooners, notwithstanding hapless recliner ridden sods that only get up to potty and raid the kitchen.