Is that true, BB? Maybe something has changed but a decade ago hockey was only a profit-bearing sport for the helmet schools like Michigan, Minnesota, BC, etc. The rest only did it because they loved it / they were a small school and this was their best chance at "mainstream" fame. After Title IX, cutting hockey was a priority for many schools. I suspect dollars and cents were a big part of that, so this can't have (generally) been a revenue sport then and it wasn't 10 years ago when the sport was still contracting either. Clearly something has changed of late, because now we're growing. But I am skeptical of that thing being a revenue revolution. Isn't the better explanation for PSU, ASU and maybe Illinois next that some places have money bags donors willing to bank roll something that is otherwise unworkable. Lacrosse is different of course. Because hockey rinks are different. Expensive.