I'm taking the other side of this. this is a no-brainer idea for the B1G, IMO. i didn't read this espn piece but a PE industry piece about this recently.
I work for a firm which is a Port Co of a PE firm, I am more than familiar with the Good, Bad and Ugly of PE. The B1G would benefit mightily as a conference in having a much more organized, uniform, stabilized (financially) conference. I would imagine the two holdouts are purely seeking to maximize its position in this. I would expect this to happen, candidly thought it would have by now. the fragmentation, fiefdoms and ma and pa means of 'running these businesses' are not sustainable with this present day model.