The PAC deal with Apple TV would be annual, so year 2 would easily have fewer buys than year 1.
It's a shit sandwich.
Their commissioner should be tarred and feathered, except as a whole, on the average, west coasters don't give a shit about college football.
Proud programs, some die-hard fans, of course, but it is night-and-day different between Tempe, AZ and Gainesville, FL or Palo Alto, CA and Madison, WI.