Perhaps the BEST B1G Forum anywhere, here at College Football Fan Site, CFB51!!!

Eh, without knowing his mission and the directives he received from his superiors I think it is unfair to call it "poor management".

Obviously if he was told to run the department with a balanced budget, he didn't. OTOH, if he was told to keep all sports and look for improved revenue, he did a GREAT job.

Well he was about to have to cut many sports, so he wasn't actually successful at either mission.

Unless his plan all along, was "run up the deficit and pray for a bailout from the B1G."

Well he was about to have to cut many sports, so he wasn't actually successful at either mission.

Unless his plan all along, was "run up the deficit and pray for a bailout from the B1G."

I'm calling that success at the mission of "keep all sports and look for improved revenue". He kept all sports and found improved revenue. 

Given its perilous athletic department finances, [color=var(--primary-body-link-color)]UCLA[/iurl] faced the prospect of cutting sports had the school not agreed to [color=var(--primary-body-link-color)]bolt for the Big Ten Conference[/color].[/font][/size][/color]

The timing isn’t certain and the number of teams that would have been affected isn’t known, but the Bruins were headed toward an Olympic sports Armageddon [color=var(--primary-body-link-color)]without the infusion of cash[/iurl] that will accompany its departure from the Pac-12 Conference in 2024.[/font][/size][/color]

This is the exact same shyt that happened with Maryland they were on the cusp of folding shop.What does this tell you about either Collegiate Athletics or their departments? Falling back on the games hoping it covers their lack of institutional control or personal ineptness - IMHO

This is the exact same shyt that happened with Maryland they were on the cusp of folding shop.What does this tell you about either Collegiate Athletics or their departments? Falling back on the games hoping it covers their lack of institutional control or personal ineptness - IMHO

It isn't that simple. 

A lot of Universities, for various reasons, want to offer and to be competitive in a large number of sports. Of those, only CFB and Men's BB have any chance to generate enough revenue to cover their costs. All the others are just expenditures. 

Then you have wealthier conference programs spending lavishly on facilities not only for the two revenue sports but for the non-revenue sports as well. Schools from less wealthy leagues simply cannot keep up with what schools from the wealthier leagues can spend so they are confronted with three basic options:

• Subsidize the Athletic Department, or
• Cut some non-revenue sports, or
• Join a wealthier league.

If you or I were AD at Maryland or UCLA prior to their joining the B1G we'd have been confronted with the same problem  

seems odd that Nebraska isn't in the top 20

Revenues can fluctuate fairly significantly in any given year.  If they grabbed your numbers at just the wrong time, it could misrepresent the true picture.

It isn't that simple.

A lot of Universities, for various reasons, want to offer and to be competitive in a large number of sports. Of those, only CFB and Men's BB have any chance to generate enough revenue to cover their costs. All the others are just expenditures.

Then you have wealthier conference programs spending lavishly on facilities not only for the two revenue sports but for the non-revenue sports as well. Schools from less wealthy leagues simply cannot keep up with what schools from the wealthier leagues can spend so they are confronted with three basic options:

• Subsidize the Athletic Department, or
• Cut some non-revenue sports, or
• Join a wealthier league.

If you or I were AD at Maryland or UCLA prior to their joining the B1G we'd have been confronted with the same problem 

I think women's gymnastics is probably profitable at a handful of universities, but not in the Big Ten. If U of Iowa would hire Shawn Johnson as a coach, or her coach Liang Chow as women's gymnastics coach, I think the sport would take off just like wrestling took off at Iowa in the early 1970s when Dan Gable was abandoned at Iowa State and hired at Iowa.
There are diamonds in the rough; each school must find its diamonds.