A lot of folks want the MSM to tell them what they WANT to hear and see, instead of "real news". The various outlets are after eyeballs, they are commercial enterprises (in general) and they thrive (or die) on ratings. So, it is in their interest to "shape the news" so as to attract as many eyeballs as possible.
An alternative would be to have only government shaped news, which I'd argue would be undesirable.
It's up to us as "consumers" to check and recheck what is not being reported, what may be misleading of false, and be suspicious of any report that is salacious or unlikely or radical. The real news more often is boring stuff. I don't think there is any single outlet that is reliable, but taken en masses, I think one can get a reasonable picture of what's happening.