meh, people always like to label certain jobs as good/better/worse/etc like it's a fixed thing or absolute. or they look at it like it's definitive, clear separating lines.
neither of those are true.
as for bama, anyone that thinks it's not routinely among the best is fooling themselves. you don't have the history of attracting the coaches and recruits, success on the field, and consistent excellence throughout cfb history without being one of the best stops.
bama has several of the most important aspects a program can have.
1 - rabid fanbase - alabama is among the largest and most committed fanbases in sports.
2 - admin committment - they have a board and admin that is committed to making football, and all other sports for that matter, the best it can be.
3 - funding - bama doesn't have the billions of dollars in endowments, but that's not what runs a football program anyway, so bringing them into the conversation is moot. bama does have an extremely profitable program, with a fanbase willing to support it. that's why fanbases matter.
4 - recruiting - i think this might be where most people find their hangup, but i don't know why. alabama isn't sitting in a huge metropolitan hotbed, but it's centrally located for several. and the states of alabama and mississippi produce top line recruits at a clip that's really impressive, especially for their size. but atlanta, nashville, memphis, and new orleans are all in 4-5 hrs of tuscaloosa. and then there's florida, which produces enough for teams like bama to reach in a steal some.
5 - history - second to none. it's been proven time and again, the top of the sport can be achieved at bama.
if bama wasn't a good job, among the best, then it would have multiple periods or tremendous success that it's had. bama isn't just bear and saban. we have 3 other national title winning coaches besides those 2. even the bad coaches have had successes at bama. bill curry and dubose won sec titles. fran would have played for one if we weren't on probation. shula had a 10 win season.
osu, mich, uf, uga, lsu, ou, texas, and a few others are right there too.
and in the future, this can change. for better or worse. but as it stands right now and has been for the last century, it's not just average, it's elite.