"Athlon, Street & Smith and Lindy’s remain staples alongside Steele’s publication, while many others have dropped off.
Street and Smith’s is the godfather of the genre, but it’s since merged with Sporting News. Athlon is another newsstand mainstay, and Lindy’s is always a favorite in the Southeast near its Birmingham home.
Yet nobody’s seemed to capture the college football landscape like Steele. DelPopolo’s best advice to Steele in 1995 was to make it to newsstands first. People craved college football during the summer and bought what they saw. Steele’s never really subscribed to that theory. His magazine releases in late June, well after the majority of other publications. Athlon hit newsstands in late-May, for example.
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