i had a group of guys who work for me 'help' me do some heavy lifting getting some stuff loaded and out one day, and treated them all to dinner at one of the 'nicer' steak houses... good steak and a few beers go well after an 14 hour day of hard labor... told them to 'get what you want', and of course they flipped right to the high end steaks.
one guy orders the filet, which is fine- but then tells the waitress "very well done, please"- and i stopped him butt cold.. i couldn't bring myself to ruin a decent cut of filet by making leather out of it. I told him to get a flank steak or a sirloin if he plans on making jerky... and i was dead serious. He decided "I'll try it medium, then", and he was stunned about 'how much better' it was... Understand 'medium' was too hot for my tastes too- but i was compromising. He now eats his steak medium rare when his wife is around so she doesn't get 'grossed out', and orders it like i do when she isn't- which is "rare side of medium rare"....
point being.... lots of people just do what they do and don't think about it- because that's what they've done. stepping outside known quarters is a lot bigger a deal to some than most. they only find out what they've been missing when they have to.