Athletic Director Bill Moos believes Nebraska needs a rival, and he wants it to be Iowa.
On the nightly radio show on the Husker Sports Network Monday evening, Moos said he has already met with the Big Ten to try and make Iowa the permanent Black Friday opponent.
Nebraska has played in 28 straight Black Friday games, but is currently scheduled to stop by 2020.
"I'm going to really push, to establish Iowa as being our rival," Moos said on air. "We came into the Big Ten and we need a rivalry game, and I've already been to the Big Ten and talked to them about that so hopefully we can keep that Black Friday game and have that be Iowa each year."