This is a 1 vs 16 seed match up (and not the UVA/UMBC variety). The NCAA vs OU (and Georgia) case (1984) was really about who has the right to control content, and specifically the broadcast rights of said content. Old model, NCAA called the shots and determined how frequently a program could appear on TV, among other things. The point is, they controlled the content. Court found the NCAA violated Sherman Act (anti-trust) and programs, and conferences, and networks should be free to control how their content is to be distributed (TV, radio, on-line, whatever). The NCAA primary reason for limiting TV appearances was to protect attendance (something the NFL maintained as its reasons for the blackout rule, which has basically been ignored lately and is now extremely hard to trigger a local blackout, if at all).
Trivia: Who wrote the dissent? The aforementioned in a # thread (Byron Whizzer White), joined by Rehnquist.
Of course, the date of this case coincides with the proliferation of cable television, ESPN was about 4 years old, and there were a slew of regional sports networks out there wanting to broadcast live sports. Some of these 'new' bowl games started to pop up on Raycom, among others.